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Amazon Ads Campaign Optimization Certification 

What does the click rate (CTR) on the search catalog performance dashboard include?

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  • The percentage of clicks to impressions for products originated from the search results page.
  • The percentage of purchases to clicks for products originated from the search results page.
  • The total number of product clicks or glance views that originated from the search results page.

The correct answer is:

  • The percentage of clicks to impressions for products originated from the search results page.

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