Yandex Direct Certification 

What Happens If An Ad Has Both Keyword And Retargeting Criteria? Select The Most Complete Answer.

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  • The highest combined CTR and CPC will trigger impressions.
  • The criteria with the highest CPC and traffic volume will trigger impressions.
  • The criteria with the highest CTR will trigger impressions.

The correct answer is:

  • The highest combined CTR and CPC will trigger impressions.

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