What is a buyer persona?

A realistic representation of your current customers based on their prior purchases and NPS scores
A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation
A detailed proﬁle of one of your existing customers with real data and quotes from them
A ﬁctional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services

The correct answer is:

A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation.