What is a digital brief?
- A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative
- An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions
- A document that covers a media plan, with the campaign goals and method to execute
- A sample of sketches of creative designs and logos, covering multiple ad formats
The correct answer is:
- A document that covers a media plan, with the campaign goals and method to execute.
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