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Google Digital Garage Final Certification 

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

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  • Increasing the bid for the keywords you are targeting
  • Increasing the relevance of the keywords, ads, and landing page
  • Adding lots of keywords to the campaign to get more traffic
  • Continually changing the ad copy

The correct answer is:

  • Increasing the relevance of the keywords, ads, and landing page.

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