Google Ads - Measurement Certification 

What should you do to set up the value of an online conversion action?

Editorial Staff
  • You should always set the value as $1, regardless of the value of the lead.
  • You should assign the value as $20, if the average value of a lead is $20.
  • You should always set the value as $0, regardless of the value of the lead.
  • You should assign the value as $200, if the average value of a lead is $20.

The correct answer is:

  • You should assign the value as $20, if the average value of a lead is $20.

🎓 Get all the latest Google Ads Measurement Certification Exam Answers