Google Ads - Measurement Certification 

What’s a benefit of importing Google Analytics conversions to Google Ads?

Editorial Staff
  • The ability to provide Google Ads access to data that helps optimize bids
  • The ability to link accounts in Google Analytics without auto-tagging
  • The ability to let first-party data be sent from websites
  • The ability to view historical data from before the import

The correct answer is:

  • The ability to provide Google Ads access to data that helps optimize bids

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