What’s one way you can engage with your team when developing an online-to-offline strategy?
- Ask thought-provoking questions to align on customer and business goals
- Follow a traditional marketing structure designated online and offline teams
- Set separate online and offline KPIs and business objective for each team
- Meet with each team separately to learn about their O2O strategy
The correct answer is:
- Ask thought-provoking questions to align on customer and business goals.
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