What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing strategies on similar users who bring long-term value to a business.
• Focus marketing efforts only on those users that are already engaging with an app regularly.

The correct answer is:

• Focus marketing strategies on similar users who bring long-term value to a business.