Amazon Marketing Cloud Certification 

When analyzing the relationship between frequency and purchase rate, what actionable insight can you leverage for campaign optimization?

Editorial Staff
  • Removing the frequency cap because more impressions always leads to more conversions
  • Setting the frequency cap to maximize reach
  • Setting the frequency cap to maximize purchase rate while limiting waste or over delivery

The correct answer is:

  • Setting the frequency cap to maximize purchase rate while limiting waste or over delivery

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