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Google Tag Manager Fundamentals Certification 

Which are benefits of using the data layer in Tag Manager?

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  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags
  • Encrypt data automatically

The correct answer is:

  • Write and edit code in the GTM interface
  • Pass data into third-party applications
  • Use data to fire tags

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