Which is a best practice that should be used when creating an account structure designed to improve AI-powered solutions’ performance?
- Creating as many campaigns as feasible in order to achieve business goals
- Designing campaigns around specified manual optimization levers
- Focusing account structure on business goals rather than channel silos
- Segmenting account structure according to device and match type as a means of customizing creative
The correct answer is:
- Focusing account structure on business goals rather than channel silos.
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