Which of the following best describes a campaign with a purchase goal?

The campaign is reaching shoppers unfamiliar with the brand.
The campaign is reaching audiences that are shopping the category, to help them consider a brand’s product.
The campaign is reaching audiences that viewed a product detail page but did not convert.
The campaign is leveraging Subscribe & Save offers to drive brand loyalty.

The correct answer is:

The campaign is reaching audiences that viewed a product detail page but did not convert.