Which of the following best describes a campaign with a consideration goal?

• The campaign is reaching audiences that viewed a product detail pages but did not convert.
• The campaign is leveraging Subscribe & Save offers to drive brand loyalty.
• The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.
• The campaign is reaching shoppers unfamiliar with the brand.

The correct answer is:

• The campaign is reaching an audience that is shopping the category, to help them consider a brand’s product.

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