Amazon Marketing Cloud Certification 

Which of the following business questions can be answered with an overlap analysis?

Editorial Staff
  • What was the average impressions per day per campaign per unique user_id value?
  • What are the top performing geographic regions for your campaign based on purchase rates?
  • What is the impact of your Sponsored Products campaigns and Amazon DSP campaigns in isolation or in combination?

The correct answer is:

  • What is the impact of your Sponsored Products campaigns and Amazon DSP campaigns in isolation or in combination?

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