AI-Powered Performance Ads Certification

Which of the following is considered a best practice when using Performance Planner?

  • When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
  • Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
  • Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
  • For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets.

The correct answer is:

  • When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.

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