Which of the following statements about private marketplaces (PMPs) are true?
- PMPs are invitation-only marketplaces.
- PMPs allow advertisers broader access to third-party supply.
- PMPs leverage Amazon’s header-bidding integrations.
- PMPs extend the benefits of programmatic to specific publisher buys.
The correct answer is:
- PMPs are invitation-only marketplaces.
- PMPs allow advertisers broader access to third-party supply.
- PMPs extend the benefits of programmatic to specific publisher buys.
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