While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
- Because they only started the evaluation after the fourth week.
- Because they only started the evaluation between one to two weeks.
- Because they reviewed their performance data after conversion delay cycles had already passed.
- Because they didn’t make any optimizations or adjustments after the bid strategy launch.
The correct answer is:
- Because they only started the evaluation between one to two weeks.
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