Why is segmentation important in email marketing?

  • It allows you to send personalized communication to your audience at scale.
  • It allows you to send generic content to your entire email list.
  • It allows you to send specific emails to individuals one at a time.
  • It helps you save time and effort by not having to create personalized content.

The correct answer is:

  • It allows you to send personalized communication to your audience at scale.

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