William has been learning how to ﬁnd opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at Drivvu to use their Drivvu app in real-world situations. Why is it important for Drivvu to see how their app works in real-world situations with regards to CRO?

The app’s speed and performance may vary depending on various factors.
To identify whether the app attracts the attention of nearby people as they use it.
The visuals of the app may appear different in various lighting situations.
To see how it compares against apps belonging to other businesses in the industry.

The correct answer is: