You are advising someone on the difference between Performance Max campaigns and Standard Shopping campaigns. What could you tell them that would accurately convey Performance Max campaigns’ benefits?

  • Performance Max campaigns let you create a campaign for each channel, which is a great way to find and reach audiences across Google.
  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.
  • Performance Max campaigns let you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel.
  • Performance Max campaigns can help you find and reach audiences across Shopping and Search by through the creation of a separate campaign for Shopping and Search.

The correct answer is:

  • Performance Max campaigns provide a means of finding and connecting audiences across Google’s platform without having to create a separate campaign for each channel.

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