You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
- Humanize the ad with customer testimonials.
- Use more close-ups of the product to make it the focus of the ad.
- Convey multiple messages to resonate with the masses.
- Provide multiple options for how viewers can take action.
The correct answer is:
- Use more close-ups of the product to make it the focus of the ad.
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