True or false? Your content creation framework should stay consistent over time.

True, the best way to remain efficient is to stick with a process.
True, the investment to update a process can be very expensive and time intensive.
False, as business goals and content change, so should your process to support them.
False, your process should be updated every time a new team member joins

The correct answer is:

False, as business goals and content change, so should your process to support them.