You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

• Let people take a primary role to humanize the story.
• Put the focus on multiple people so viewers stay engaged.
• Let people take a secondary role so the product shines.
• Put the focus on people to get your brand or product noticed.

or

• Emphasize people as a way of getting your brand or product noticed by potential customers.
• Emphasize the product over people.
• Emphasize multiple people to engage viewers.
• Emphasize people in order to humanize the story.

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