You’re planning to run a video action campaign. How should you approach your measurement strategy?

Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
Measure only complete offline conversions for a more accurate return on investment calculation.
Measure the full value with Google Ads conversion tracking and include lighter conversion events.
Measure only complete online conversions for a more accurate return on investment calculation.

The correct answer is:

Measure the full value with Google Ads conversion tracking and include lighter conversion events.