Google Ads Creative Certification 

You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?

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  • Test multiple creatives against one important audience segment.
  • Test one creative against all important audience segments.
  • Test multiple creatives against two important audience segments.
  • Test the same creative against two important audience segments.

The correct answer is:

  • Test multiple creatives against one important audience segment.

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