Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
It can be set up in AdWords in a few steps.
It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

The correct answer is:

It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.