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Why is it important for an advertiser to consider the length of time between shoppers’ discovery and final purchase?
Green Telecommunications is about to launch a campaign with a creative that states “We have the fastest LG network.” Why might this ad lead to a poor customer experience?
Rufina referenced insights for similar brands and determined that, in her brand’s category, her brand was below the category benchmark for time between purchases. What type of campaign strategy could Rufina run to help her brand reach the benchmark?
Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

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With YouTube Analytics, you can track metrics on:

August 5, 2019 Certificate Land

cost per channel visit
YouTube session length
playback locations
TrueView ad skip rates

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playback locations.

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Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need? →

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Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

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When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?

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Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

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