If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
- Cost–per–day (CPD)
- Cost–per–view (CPV)
- Viewable cost–per–thousand impressions (vCPM)
- Target cost–per–acquisition (CPA)
The correct answer is:
- Viewable cost–per–thousand impressions (vCPM).
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