An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

• perform well on the Display Network because it contains relevant information
• be disapproved because it mimics a function the ad can’t perform
• perform poorly on the Display Network because it will frustrate people
• be resized on the Display Network because it lacks animation elements

The correct answer is:

• be disapproved because it mimics a function the ad can’t perform.

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