Google Ads Display Certification

A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

August 12, 2019 Certificate Land

target cost–per–acquisition (CPA) bidding
viewable cost–per–thousand impressions (vCPM) bidding
cost–per–day (CPD) bidding
cost–per–click (CPC) bidding

The correct answer is:

target cost–per–acquisition (CPA) bidding.

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