A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
- a specific pan within the new line
- all cookware sold on the site
- all non–stick cookware sold on the site
- the entire new line of non–stick cookware
The correct answer is:
- the entire new line of non–stick cookware.
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