Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

  • To reengage users who previously showed interest in his scooters.
  • To dynamically generate ads, based on an audience’s interest in scooters.
  • To engage with audiences who previously bought his scooters.
  • To reach a broad audience for his scooters.

The correct answer is:

  • To reach a broad audience for his scooters.

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