Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

  • Past purchases
  • Music preference
  • Homeownership status
  • Device type
  • Household income

The correct answer is:

  • Homeownership status.
  • Household income

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