What are Responsive Search Ads good for?
They limit a marketer’s ability to compete in more auctions and match to more queries. They manually select the best
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Which of the following is regarded as a best practice for creating a campaign experiment?
Focus each test on one variable at a time and use different tests to assess the effects of more than
Read moreWhat efforts should digital leaders prioritize in order to support Google’s AI?
Build highly specified silos within their organization to allow for specialization and multiple budget owners. Build capabilities in key areas
Read moreA digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
Dismiss recommendations to add relevant new keywords. Create additional phrase and exact match keywords to improve reach. Add Customer Match
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