What efforts should digital leaders prioritize in order to support Google’s AI?

  • Build highly specified silos within their organization to allow for specialization and multiple budget owners.
  • Build capabilities in key areas such as high-quality data and a skilled workforce.
  • Create firm budget processes to solidify digital marketing as an organization’s cost center.
  • Coach teams to avoid experimentation in order to eliminate risk and keep performance stable year-over-year.

The correct answer is:

  • Build capabilities in key areas such as high-quality data and a skilled workforce.

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