100% Free Updated Google Display & Video 360 Certification Exam Questions & Answers.
The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives.
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Display & Video 360 Certification Details:
- Questions: 50 questions
- Time limit: 75 minutes to complete the assessment
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again after 1 day
- Validity Period: 12 Months
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✅ Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
✅ Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
✅ If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
✅ For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
✅ You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
✅ How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?
✅ You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
✅ You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
✅ Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
✅ During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
✅ While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
✅ Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell
✅ Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?
✅ A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?
✅ To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
✅ While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
✅ Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
✅ You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?
✅ You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
✅ Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
✅ You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
✅ At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
✅ If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
✅ A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
✅ Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
✅ Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
✅ Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
✅ What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
✅ Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
✅ A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
✅ For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
✅ You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
✅ While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
✅ What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
✅ Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
✅ To perform a bulk creatives upload in Display & Video 360, what should you do?
✅ You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
✅ What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
✅ Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
✅ Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?
✅ Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
✅ You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
✅ If your coworker asks what optimized targeting does, how could you explain it?
✅ You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?
✅ Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
- Insertion order & Campaign
✅ Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?
✅ A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
✅ You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
✅ Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
✅ You’re working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
- You should upload the updated file to Display & Video 360.
- You should download an SDF from Display & Video 360.
- You should make changes to the downloaded SDF within Display & Video 360.
- You should make changes within the Display & Video 360 account.
✅ If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your account settings?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
✅ You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type. What strategy should you use?
✅ Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?
✅ You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
- Open Auction Deal or Private Auction Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Programmatic Guaranteed Deal
You recently completed a campaign promoting a new product and you need to evaluate its success. You’ll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?
- Time decay
- Last interaction
- Position-based
- First interaction
✅ For campaigns in Display & Video 360, which creative dimensions are most commonly available for mobile in-app inventory?
- 120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90
- 320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024
✅ Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
✅ What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
✅ What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?
✅ You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?
- Data-driven ads
- Responsive ads
- In-stream video ads
- Native ads
✅ Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?
- Reach planning tool
- Plan workspace
- Forecasting tool
- Insights tool
✅ What does Display & Video 360 allow its users to do?
✅ Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
✅ An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates which allow direct upload of creatives to Display & Video 360. Which tools should you use?
- Ad Canvas and Google Web Designer
- Ad Canvas and Campaign Manager 360
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
✅ Within Display & Video 360, what distinguishes blocklists from sensitive categories?
✅ How should you advise an advertiser to do a bulk creatives upload in Display & Video 360?
- Use a spreadsheet template or structured data file.
- Use a spreadsheet or the Display & Video 360 API, as you can’t upload creatives directly into Display & Video 360.
- Use a spreadsheet template, Display & Video 360 API, or upload the creatives directly to DV360.
- Upload the creatives directly into Display & Video 360.
✅ You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25.
How much will you pay?
✅ Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign.
What could be causing this issue?
- Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
- Campaign activity audiences can’t be applied to video ads.
- Campaign activity audiences can’t be applied across third party exchange inventory.
- Campaign activity audiences can’t be applied to YouTube campaigns.
✅ Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?
- You can use first-party audiences, affinity audiences, and in-market audiences.
- You can use first-party audiences, affinity audiences, and third-party audiences.
- You can use third-party audiences, affinity audiences, and in-market audiences.
- You can use third-party audiences, first-party audiences, and in-market audiences.
✅ You work for a sport apparel company that’s launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?
- Campaign-activity audiences
- Similar audiences
- Google audiences
- Frequency-cap audiences
✅ Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?
✅ A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file.
Which report should they run?
- Offline report
- Instant report
- Keyword report
- Basic report
✅ Your colleague wants to measure the brand perception, or Brand Lift, on his clients’ new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn’t see significant results for this deal. What’s the reason for this?
- Brand Lift can’t be measured for audio ads.
- Display & Video 360 can’t support Brand Lift measurement.
- It takes several days for the report to show up in Display & Video 360.
- Brand Lift can’t be measured for Programmatic Guaranteed deals.
✅ A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. Which deal types will meet their requirements?
- Open Auction Deal or Programmatic Guaranteed Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
- Programmatic Guaranteed Deal or Preferred Deal
✅ A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
✅ A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway.
Which type of audience should the marketer select?
- Custom affinity
- Activity-based
- Target
- Custom intent
✅ You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
✅ Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn’t see any significant results. What’s the reason for this?
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.
✅ Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
✅ You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10.
What will you pay for the impressions?
✅ Your colleague created a line item in Display & Video 360 for their clients’ mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why is this happening?
- You can’t modify insertion order targeting at the line item level.
- You can’t modify targeting for mobile in-app inventory.
- You can’t modify targeting once the campaign has line items assigned.
- You can’t modify existing line item targeting at the insertion order level.
✅ Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
✅ A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice per month. Where should you set up frequency management?
- Within the specific audience settings
- Within their insertion order settings
- Within their line item settings
- Within their campaign settings
✅ For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
✅ Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?
- Third-party audiences, affinity audiences, and in-market audiences
- Third-party audiences, first-party audiences, and in-market audiences
- First-party audiences, affinity audiences, and third-party audiences
- First-party audiences, affinity audiences, and in-market audiences
✅ Your new colleague is trying to learn more about the options for customizing attribution models. How would you accurately summarize the options for them?
- Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.
- You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model.
- You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.
- You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.
✅ What would you use the Intelligence Panel for in Display & Video 360?
- You’re running a campaign and want to upload a single creative to multiple line items.
- You’re looking to forecast impression levels for a new campaign coming next month.
- You’re running a campaign and want to see which insertion order is under-pacing.
- You’re negotiating a deal and want to choose the most relevant inventory for your campaign.
✅ A client is launching a new line of snowboards. They want to share the ad with consumers who’ve previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
✅ To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
✅ If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- All deal impressions will go to the advertiser with the highest bid.
- The advertiser will win the auction.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
✅ What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
✅ The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
✅ For a connected TV campaign within Display & Video 360, which report shows the total number of engaged users?
✅ Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you saw that two of your deals passed on 10,000 bid requests. What impact does this have on your campaign?
✅ Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causin
✅ In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
✅ You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?
✅ To promote an upcoming product launch, a marketer creates multiple native video ads. Which Display & Video 360 line item should be used?
✅ Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?
✅ You’ve just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
✅ A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?
- Modifying targeting once line items are assigned to a campaign can’t be done.
- Modifying insertion order targeting at the line item level can’t be done.
- Modifying targeting for mobile in-app inventory can’t be done.
- Modifying existing line item targeting at the insertion order level can’t be done.
✅ Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
✅ In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want this audience seeing the ad more than twice per month. How should you set up frequency management?
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
- Within their insertion order settings
✅ You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?
- Last interaction model
- Position-based model
- First interaction model
- Time decay model
✅ You’re working with a new tea company and want to quickly check impression levels for their latest campaign. What type of report can you create in the moment?
- Offline report
- Instant report
- Basic report
- Keyword report
✅ You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date.
Which Display & Video 360 module will provide the information you need?
- Campaigns
- Insights
- Creatives
- Inventory
✅ Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?
- The advertiser is responsible.
- The publisher and advertiser are responsible.
- The Display & Video 360 representative is responsible.
- The publisher is responsible.
✅ A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
✅ What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
✅ A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
✅ A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations’ homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
✅ Which statement about mobile in-app and mobile web inventory is correct?
- There are no creative dimensions that work for both mobile web and mobile in-app inventory.
- app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- App collections are available for both mobile web and mobile in-app inventory.
✅ The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- Make sure incoming bid requests are checked.
- Make sure your deal complies with publishers.
- Make sure the line item for potential targeting issues is checked.
- Make sure potential reach issues are checked.
✅ Within Display & Video 360, what’s a good use case for inventory packages?
✅ Your coworker is starting a Programmatic Guaranteed deal for a client, but is having trouble adding the campaign activity audience to the campaign. They need to include YouTube video ads and the campaign activity audience list. What might be creating this issue?
- Third-party exchange inventory can’t be applied across campaign activity audiences.
- YouTube campaigns can’t be applied to campaign activity audiences.
- Programmatic Guaranteed deals can’t be used with campaign activity audiences.
- Video ads can’t be applied to campaign activity audiences.
✅ At what level in the account settings can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
✅ Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. Which ad format should you use?
- Native
- Swirl
- Parallax
- Flipbook
✅ In which Display & Video 360 scenario should a marketer use inventory packages?
✅ Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?
- Insertion order & Campaign
- Partner & Advertiser
- Line item & Campaign
- Campaign & Partner
✅ You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but are getting an error. Which setting will cause an error?
- An SDF for modifying inventory sources.
- An SDF with rows for both editing and removing line items.
- A single SDF with both line item and insertion order rows.
- An SDF with 100 line items in a single file.
✅ Display & Video 360’s Intelligence Panel would be useful for which use case?
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
✅ You’re working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?
- Forecasting impression levels for a new campaign next month.
- Choosing the most relevant inventory for your campaign while negotiating a deal.
- Uploading a single creative to multiple line items in a campaign.
- Seeing which insertion order is under-pacing in a campaign.
✅ In what Display & Video 360 scenario does it make sense to use inventory packages?
✅ You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
✅ When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?
✅ You’re preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?
- Position based model
- First interaction model
- Last interaction model
- Time decay model
✅ Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
✅ An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?
✅ What’s the definition of Display & Video 360 as a product?
- A product that allows advertisers to buy digital inventory and manage campaigns.
- A product that allows website owners to track, manage, and report data on their website traffic.
- A product that allows publishers and media owners to manage the inventory they offer.
- A product that allows advertisers to store and deliver their ads to a publisher’s web page.
✅ You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
✅ You’re training a new colleague to set up non-YouTube Connected TV campaigns. They need to modify a certain campaign setting so the campaign can run properly, but they can’t remember which one it is. Which campaign setting must they modify so the campaign can run properly?
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to add brand safety targeting to all line items.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
✅ You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
✅ Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?
✅ While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users.
Which report would you use?
- Audience composition report
- Floodlight report
- Reach report
- Inventory availability report
✅ Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?
- Optimize for completions
- Optimize for time spent on screen
- Optimize for conversions
- Optimize for clicks
✅ An advertiser participates in a private auction. What happens if their bid is not the highest?
- The advertiser will win the auction.
- All impressions go to the advertiser with the highest bid.
- The deal is automatically cancelled.
- The advertiser still receives half of the deal impressions.
✅ You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- Plan workspace
- Reach planning tool
- Forecasting tool
- Insights tool
✅ You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
✅ You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?
✅ Within your Connected TV campaign, what tools are available to help you protect your brand?
- Digital content labels, sensitive categories, invalid traffic
- Digital content labels, sensitive categories, advertising review
- Digital content labels, sensitive categories, general categories
- Digital content labels, advertising verification, invalid traffic
✅ In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?
- Campaigns module
- Inventory module
- Creatives module
- Insights module
✅ You want to change the end date for multiple line items within your campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step when using SDFs?
- Upload the updated file to Display & Video 360.
- Make changes within your Display & Video 360 account.
- Download a structured data file from Display & Video 360.
- Make changes to the Structured Data File.
✅ What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
✅ Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
✅ Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
✅ You’ve just launched an ad campaign and are eager to quickly check impression levels. Which report type will let you see the data right away?
- Keyword report
- Instant report
- Offline report
- Basic report
✅ In Display & Video 360, which creative dimensions are most frequently available for mobile in-app inventory?
- 120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90
- 320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280
- 728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480
- 320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480
✅ You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance.
What should you do first to determine why it happened?
- See if the line item has multiple targeting assigned.
- Contact the publisher.
- Review the campaign-level targeting.
- Use the Deal Troubleshooter.
✅ You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
✅ For exchanges integrated with deal sync, who must initiate the deal negotiation?
- The publisher and advertiser
- The advertiser
- The Display & Video 360 representative
- The publisher
✅ Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. Which Display & Video 360 module would you use to gather this information?
- Inventory module
- Creatives module
- Campaigns module
- Insights module
✅ You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has received?
- Campaigns module
- Inventory module
- Creatives module
- Insights module
✅ A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. Which ad format should be used?
- Flipbook
- Swirl
- Native
- Parallax
✅ You need to reach several specific audiences for the YouTube connected TV campaign that you’re running for your client. Which audience types can you use?
- First-party, affinity, and in-market audiences
- Third-party, first-party, and in-market audiences
- Third-party, affinity, and in-market audiences
- First-party, affinity, and third-party audiences
✅ You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?
- In the Creatives module
- In the Campaigns module
- In the Insights module
- In the Inventory module
✅ A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don’t want this audience seeing the ad more than twice per month. Where should they set up frequency management?
- Within their insertion order settings
- Within their campaign settings
- Within their line item settings
- Within the specific audience settings
✅ Which users would benefit from using Display & Video 360?
- Advertisers, because they can buy digital inventory and manage campaigns.
- Publishers and media owners, because they can manage the inventory they offer.
- Advertisers, because they can store and deliver ads to a publisher’s web page.
- Website owners, because they can track, manage, and report data on their website traffic.
✅ How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- To see which insertion order is under-pacing
- To upload a single creative to multiple items
- To forecast impression levels for an upcoming new campaign
- To chose the most relevant inventory while negotiating a deal
✅ Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?
- 120 × 600, 320 × 50, 320 × 480, 300 × 250, 728 × 90
- 320 × 50 ,320 × 480, 300 × 250, 728 × 90, 768 × 1024
- 160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90
- 320 × 50 ,320 × 480, 336 × 280, 728 × 90, 768 × 1024
✅ You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
- Conversion tracking
- Cross-environment conversions
- Same-device measurement
- Open Measurement SDK
✅ Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
✅ Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
✅ You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?
✅ Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way.
Which campaign setting requires modifications so the campaign can run properly?
- The campaign is set up to run ads that are 15, 30, and 60 seconds long.
- The campaign is set up to limit the inventory to a particular device.
- The campaign is set up to purchase CTV app inventory both through deals and open auction.
- The campaign is set up to add brand safety targeting to all line items.
✅ You’re working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign.
Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
- Google Web Designer and Search Ads 360
- Google Web Designer and Campaign Manager 360
- Ad Canvas and Campaign Manager 360
- Ad Canvas and Google Web Designer
✅ During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users.
Which report do you use?
- You select the Inventory Availability Report.
- You select the Floodlight Report.
- You select the Reach Report.
- You select the Audience Composition Report.
✅ Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
✅ While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
✅ What happens if an advertiser’s bid isn’t the highest in a private auction?
- The advertiser will win the auction.
- The advertiser with the highest bid will win all the deal impressions.
- The deal will be automatically cancelled.
- The advertiser will still receive half of the deal impressions.
✅ You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
✅ When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?
✅ Which ad format requires the publisher to configure the ad creative to reflect the look and feel of their site?
- Responsive ads
- Native ads
- In-stream video ads
- Data-driven ads
✅ Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
- Global site tag
- Counter tag
- Any floodlight tag
- Sales tag
✅ You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers.
At what level in your account settings should you set this up?
- Line item level
- Insertion order level
- Advertiser level
- Campaign level
✅ How can you perform a bulk creatives upload in Display & Video 360?
- By using a spreadsheet template, Display & Video 360 API, or uploading directly into Display & Video 360.
- By using a spreadsheet template or structured data file.
- By uploading directly into Display & Video 360.
- By using a spreadsheet or the Display & Video 360 API, as no option exists to upload creatives directly into Display & Video 360.
✅ A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
✅ You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
✅ You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
✅ A marketer wants to advertise a new spa package to people who have interacted with their last ad campaign. Which audience type should they select in Display & Video 360?
- Google audiences
- Similar audiences
- Frequency-cap audiences
- Campaign-activity audiences
✅ You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
✅ Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?
✅ Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?
✅ An advertiser working in Display & Video 360 created a line item for their mobile web campaign and accidentally targeted mobile in-app. The mobile in-app targeting was quickly removed at the insertion order level, but the campaign continues to target mobile in-app. What is the issue here?
- You can’t modify targeting once the campaign has line items assigned.
- You can’t modify insertion order targeting at the line item level.
- You can’t modify targeting for mobile in-app inventory.
- You can’t modify existing line item targeting at the insertion order level.
✅ A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
✅ As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?
✅ Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
✅ You’re setting up a Programmatic Guaranteed deal that must include YouTube video ads and a campaign activity audience list. You’re unable to add to add the campaign activity audience to the campaign. What may be causing this error?
- Campaign activity audiences can’t be used with Programmatic Guaranteed deals.
- Campaign activity audiences can’t be applied to YouTube campaigns.
- Campaign activity audiences can’t be applied to video ads.
- Campaign activity audiences can’t be applied across third-party exchange inventory.
✅ For what purpose would you use data-driven creatives with dynamic rules in Display & Video 360?
- To measure the performance of your creatives against your goals
- To directly upload the creatives you build to Display & Video 360
- To customize your creatives for mobile apps
- To customize each of your creatives within your campaign
✅ Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
✅ Which statement correctly describes the difference between blocklists and sensitive categories? (Duplicate 1)
- Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn’t cause any limitations.
- You can modify sensitive categories, but can’t modify a blocklist.
- You can modify a blocklist, but can’t modify sensitive categories.
- Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn’t cause any limitations.
✅ What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?
✅ You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?
- One of the ads is missing a companion creative.
- One of the source files is in MP3 format.
- One of the ads was created in Ad Canvas.
- One of the source files is in WAV format.
✅ Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
✅ You’re setting up a Connected TV campaign and are concerned about security.
Which tools in your Connected TV campaign can help you protect your brand?
- Digital content labels, sensitive categories, invalid traffic
- Digital content labels, advertising verification, invalid traffic
- Digital content labels, sensitive categories, advertising review
- Digital content labels, sensitive categories, general categories
