You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- You want to apply frequency management to your deal.
- You’re working across multiple publishers within a deal.
- You’re paying in different currencies for a global ad campaign.
- You want to guarantee a fixed number of impressions.
The correct answer is:
- You’re paying in different currencies for a global ad campaign.
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