A chain of regional bookstores is looking to drive more value from their Google Ads campaigns by creating a value-based bidding strategy for the first time. Which best practice should they follow first in order to get started?

Begin with a strong measurement and attribution strategy based on their goals.
Enable a volume-based Smart Bidding strategy in all campaigns.
Create a value-based Smart Bidding strategy in their top two campaigns.
Build a large list of negative keywords to tailor traffic and eliminate uninterested consumers.

The correct answer is:

Begin with a strong measurement and attribution strategy based on their goals.