We live in a digital world where there are millions of websites for each genre and industry – and each website tries different ways to compete for the audience’s attention. Getting on top of the game requires us to follow unique rules – SEO (Search Engine Optimization) is vital for every business.
Whether it is a business or just a content creator, SEO helps enhance their online visibility and attract organic traffic from search engines like Google, Bing, etc.
SEO is a practice where you optimize a website and content so it ranks higher in search engine results pages (SERPs). It allows potential customers and viewers to discover your website from the lot in an easy way.
However, what are the basics of SEO and how can we take actionable steps to optimize the website? Let us demystify them today!
Understanding the Basics of SEO
The core of SEO is to understand how search engines like Google and Bing work to tailor the website accordingly and meet their criteria for relevance and authority.
Search engines have complex algorithms that analyze each website based on various aspects like content quality, website speed, backlinks, keywords and more. Following these parameters, websites are ranked accordingly.
The final goal of SEO is to ensure that the website aligns with ranking factors and becomes a valuable resource for the audience.
Keyword research is a synonym for SEO. The first thing to concentrate on when considering SEO for your website is to find relevant keywords and phrases. They should match exactly what your target audience types in the search bar or look for information online.
Using keyword research tools always comes in handy while discovering high-volume and low-competition keywords.
Having keywords on your webpage is great, but overusing them would lead to red flags. Let the keywords flow naturally in page titles, meta descriptions, content pieces and headings.
The key here is to focus on creating informative and valuable content pieces that answer the user’s queries and resolve their search intent.
Do you know? You can use SEO techniques for your email marketing campaigns as well. While the same rules apply while crafting an email, ensure it is addressed to a valid email contact. Find email addresses for free using AI-powered email search tools such as GetEmail.io. Its Chrome extension lets you find email addresses on platforms like LinkedIn, Salesforce and Gmail.
Quality and Relevance
What would happen if a real estate website wrote content on the subject of marbles and tiles? Though marble is one of the aspects to talk about in the real estate genre, it isn’t directly relevant. High-quality content should be relevant to the website. It should be well-structured while also being comprehensive at the same time.
All text and no play make the content piece dull. Add some colours to it by using videos, images, and gifs to enhance user experience. Do not forget to update the content with the latest information to keep it relatable and fresh!
The text that users read is not the only parameter search engine crawlers look for while gauging the website. Make sure the website doesn’t have any broken links or errors so the crawlers can find the website to be flawless. In short, not only humans but search engine bots also should understand your website easily.
Build your website to be mobile-friendly with a faster loading speed and include quality images that take less time and space to load. These aspects can impact user experience and search rankings pretty significantly.
Let us first understand what backlinks are. These links mentioned in various other blogs and websites correlate to your website for reference. Having backlinks from reputable websites is crucial when it comes to SEO. They add significant weight while ranking your website on the internet.
Start by earning these links organically by producing invaluable information that other websites would like to refer to and share. Websites with high domain authority (DA) and niche influencers are the best bet to build backlinks.
All the website ranking, link building, and SEO leads to nothing when the user experience is not up to the mark. A positive user experience can make the user spend more time on your website while improving engagement.
This aspect helps search engine crawlers to rank your website better as the bots find your content to be more valuable.
Local SEO is a boon for businesses with physical stores. It attracts nearby clients seamlessly.
However, to let this happen, you should optimize your website with local keywords while following the same on the Google My Business page. Add accurate directions with precise information to make the business more reliable.
Always remember that a business with all the information mentioned online sounds more trustworthy than the ones with blanks.
Monitor and Analyze
You’ve won half the battle by following the steps mentioned above. However, monitor the website’s performance to ensure it stays on the rankings. Use Google Analytics tools and other third-party tools to gauge your growth.
Factors like bounce rates, conversion rates, organic traffic, and foot traffic (in the case of local SEO) matter in identifying your SEO efforts and growth.
Search Engine Optimization is a dynamic and ever-evolving discipline, but its importance in enhancing online visibility and driving organic traffic cannot be overstated.
When the website has clear navigation, structured information and valuable content, it is bound to rank better on the search engine results page.
However, understand that this is a slow process and takes consistency and effort to build a quality online presence. SEO works best as a long-term strategy that will fetch consistent results.