How do keywords change as people progress through the buying cycle?

  • They move from simple to more comples as searchers gather more information and then refine their choices.
  • The stay simple, as searchers try to use as few words as possible.
  • The keywords do not change much at all.
  • They move from complex to simple, as searchers find answers to their questions.

The correct answer is:

  • They move from simple to more comples as searchers gather more information and then refine their choices.

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