If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Clicks, calls, and sign-ups

The correct answer is:

  • Sales and purchase intent lift.

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