Google Ads Video Certification 

If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?

Editorial Staff
  • Build suspense with a slow pace to start.
  • Keep visuals low-contrast to avoid overwhelming viewers.
  • Use engaging pacing and tight framing.
  • Set up scenes to be zoomed out so viewers can see all story elements.

The correct answer is:

  • Use engaging pacing and tight framing.

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