You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?

  • Brand Lift
  • Viewability with Active View
  • Unique Reach and Frequency
  • Reach Planner

The correct answer is:

  • Unique Reach and Frequency

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