Why should you opt into optimized targeting when creating a video action campaign?

  • To reach new and relevant audiences who are likely to convert.
  • To remove users from your data segments who aren’t likely to convert.
  • To remove audience solutions you’ve applied that aren’t driving conversions.
  • To reach audiences already familiar with your brand who are likely to convert.

The correct answer is:

  • To reach new and relevant audiences who are likely to convert.

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