Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create a combined remarketing and Shopping campaign
  • Create separate remarketing and Shopping campaigns
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create one ad group targeted to both remarketing and Shopping

The correct answer is:

  • Create separate remarketing and Shopping campaigns.

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