Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

  • Listening, monitoring, following up
  • Identity, recommendation, meaning
  • Verification, confirmation, response
  • Awareness, consideration, action

The correct answer is:

  • Awareness, consideration, action.

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