Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)

  1. To advertise a business’s online and local inventory and boost website or store traffic.​
  2. To increase engagement, app installs, and in-app actions (like signing up for a newsletter).
  3. To increase exposure and reach audiences with specific interests across the web.

The correct answer is:

  • Shopping campaign (1)
  • Display campaign (3)
  • App campaign (2)

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