Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?

  • Use overlap reports to understand the shared attributes of her audiences and other similar audiences on Amazon.
  • Use Sponsored Products to reach existing in-market demand for her brand’s products.
  • Use timing insights to understand the time of day her audience is purchasing on Amazon.
  • Use retail insights to understand baseline traffic and performance of her brand on Amazon.

The correct answer is:

  • Use retail insights to understand baseline traffic and performance of her brand on Amazon.

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