On the Display Network, enhanced cost–per–click (ECPC) automatically:
- sets bids to help you get as many conversions as possible
- adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
- sets bids to maximize your conversion value while trying to reach an average return on ad spend
- sets bids to help you get the most clicks within your target spend amount
The correct answer is:
- adjusts your manual bid up or down based on each click’s likelihood to result in a conversion.
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